Euro So.Cap., a market leader in the hair extension industry, has delivered hair extensions to hairdressers and stylists in more than 50 countries and for over 40 years. Presence in the world’s key markets and continuous research into new technologies have enabled Euro So.Cap to develop products of the highest quality, hand made in Italy by the industry’s most experienced production team.
Euro So.Cap. has decided to use hair exclusively from Hindu temples where men and women donate their most valued possession: their hair. In the temple the hair is collected very carefully and selected with extreme care preserving the direction of the hair cuticles, it is the fundamental element to have a product with optimal quality in Euro So.Cap. laboratories the hair is treated by special masters that create different refinements, waves and sizes, respecting the hair’s natural structure.
“I’ve founded Euro So.Cap. with the intent of enhancing the beauty of all women around the world, giving them the best hair quality. With passion and total commitment, I’ve personally taken care of the training of my co-workers, transmitting the fundamental values such as professionalism, continuous innovation, excellence in production and team work, values that have made Euro So.Cap. a world leader in the hair manufacturing industry.” ( Gennaro Di Biase, founder)